Architecture

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In our creative process, we focus attention on the psychological, social, and kinesthetic dimensions of the visitor experience, and we use psychographics over demographics to gain insight into our client’s needs. We focus attention on the visitor experience rather than on abstract design principles. We look beyond passing vogues to grasp the values that truly motivate people. We devote time to understanding how people empathize, and make sense of an experience. The environments we design are site-specific and contextual.